| Item | Price | Food Cost | % of Customers | Units | Revenue | Margin | |
|---|---|---|---|---|---|---|---|
$ | $ | 66 | $792 | 70.0% | |||
$ | $ | 84 | $588 | 80.0% | |||
$ | $ | 96 | $288 | 88.3% | |||
$ | $ | 24 | $384 | 67.5% |
Event revenue vs. costs, fuel, permits, staffing, and food cost — see your real profit for any event before you commit to it.
| Item | Price | Food Cost | % of Customers | Units | Revenue | Margin | |
|---|---|---|---|---|---|---|---|
$ | $ | 66 | $792 | 70.0% | |||
$ | $ | 84 | $588 | 80.0% | |||
$ | $ | 96 | $288 | 88.3% | |||
$ | $ | 24 | $384 | 67.5% |
The calculator covers food cost (ingredients as a percentage of revenue), fuel, event fees and permits, staffing, commissary rent, and any other variable costs you add. It calculates your net profit per event so you can compare which events are actually worth doing.
Food cost percentage is your ingredient cost divided by your menu revenue. A healthy food truck food cost is typically 28-35%. To calculate it accurately, track your actual ingredient spend for a few events and divide by the revenue those events generated — your theoretical recipe cost often differs from actual.
Use the multi-event comparison feature. Enter your revenue, attendance, and costs for each event type. Events with higher foot traffic but high permit fees or slow service times often net less than smaller, lower-fee events. Net profit per hour is the most useful comparison metric.
A healthy food truck net profit margin is 6-9% after all costs including owner pay. Many operators confuse revenue with profit. If you're doing $2,000 events and netting $80-100, that's a red flag. The calculator helps you identify whether your pricing, food cost, or event selection is the problem.